Retail & E-commerce Businesses for Sale in Wisconsin

Browse 39 retail & e-commerce businesses currently for sale in Wisconsin with an average asking price of $1.1M. Retail stores and online commerce

Active Listings
39
Median Asking Price
$975K
Median SDE
$138K
Median Multiple
5.4x SDE
Avg Asking Price
$1.1M
Average SDE
$193K
Listed in Last 30 Days
11
Added This Week
2

Median figures are computed over the 31 listings currently browsable on this page. Averages and counts cover all 39 active listings tracked in the last 90 days.

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Retail & E-commerce Businesses for Sale in Wisconsin

Showing 25–32 of 32

May 7

Trading Card & Collectibles for Sale in Wisconsin

WI
$60KRetail & E-commerce
Cash Flow:$10K
Multiple:5.7x
Why Buy

This Wisconsin trading card retailer holds active distributor accounts with allocation access to high-demand sealed product in Pokemon, Magic: The Gathering, and sports cards — relationships that a new market entrant could not replicate for years. The distributor access represents meaningful enterprise value beyond the physical inventory and customer base. An owner with collector market knowledge could grow online sales and extended hours to capture incremental revenue from the loyal local base.

Growth TrajectorySticky CustomersKey Person Risk
May 5

Gas Station & Convenience for Sale in Wisconsin

WI
$1.1MRetail & E-commerce
Cash Flow:$140K
Multiple:7.9x
Why Buy

This gas station and convenience store in Wisconsin is offered with real estate and features brand new fuel tanks installed in 2025, ensuring regulatory compliance and minimizing infrastructure risk for a buyer. The business generates consistent monthly retail sales and fuel volume with a loyal local customer base. The combination of owned real estate and recently upgraded infrastructure makes this a stable, low-capital-risk acquisition for an owner-operator.

May 5

Gas Station & Convenience for Sale in Wisconsin

WI
$1.4MRetail & E-commerce
Cash Flow:$96K
Multiple:15.1x
Why Buy

This gas station and convenience store in Wisconsin is offered with real estate and features recently upgraded fuel infrastructure including brand new underground tanks installed in 2025, reducing near-term capital expenditure risk for a buyer. The business generates consistent monthly inside retail sales and fuel volume across both regular and diesel categories. The combination of owned real estate, recent infrastructure investment, and stable sales makes this a sound owner-operator acquisition.

Sticky CustomersHigh CapEx
Apr 29

E Commerce Product Brand for Sale in Wisconsin

WI
$685KRetail & E-commerce
Cash Flow:$138K
Multiple:5.0x
Why Buy

This direct-to-consumer e-commerce brand sells a patented athletic product through Shopify and Amazon FBA, with revenue growing consistently over the past three years. Operations are largely outsourced, with no warehouse, retail location, or full-time employees required, making this a lean and flexible acquisition. Generating approximately $138,000 in annual SDE on a $685,000 asking price, the U.S. design patent provides meaningful differentiation and a barrier to direct imitation in a competitive category.

Recurring RevenueGrowth Trajectory
Apr 28

Profitable Patent-protected E Commerce Brand for Sale

WI
$685KRetail & E-commerce
Cash Flow:$138K
Multiple:5.0x
Why Buy

This niche e-commerce brand in the athletic products category benefits from patent protection that creates a meaningful competitive barrier and brand defensibility. The business generates solid discretionary earnings on a capital-efficient model suited to remote management. Patent-backed differentiation and a focused product line position it well for continued growth under new ownership.

Recurring Revenue
Apr 21

Established Turnkey Bait & Tackle Shop for Sale in Wisconsin

WI
$997KRetail & E-commerce
Cash Flow:$90K
Multiple:11.1x
Why Buy

This well-regarded Wisconsin bait and tackle shop has earned regional recognition and loyal customer following over more than two decades serving recreational anglers in a high-traffic lakeside market. Multiple revenue streams including retail tackle, guided fishing trips, and equipment repair provide seasonal balance and reduce reliance on any single income source. Strong manufacturer and wholesaler relationships combined with an experienced staff make this a true turnkey operation.

Sticky CustomersHigh Seasonality
Apr 16

High-volume Profitable Grocery Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$4.0MRetail & E-commerce
Cash Flow:$250K
Multiple:16.0x
Why Buy

This Wisconsin grocery store operates under a branded format and generates substantial monthly revenue, supported by a diversified product mix including produce, hot foods, deli, and packaged goods. Real estate is included in the transaction, providing the buyer with both a going concern and underlying property value. The business is positioned for owner-operators seeking a high-volume food retail operation with strong top-line performance.

Sticky Customers
Apr 3

Trailer Sales And Service for Sale in Wisconsin

WI
$4.5MRetail & E-commerce
Cash Flow:$920K
Multiple:4.9x
Why Buy

This well-established trailer sales and service dealership in Wisconsin offers a broad selection of cargo, utility, dump, equipment, and snowmobile trailers supported by a knowledgeable staff and a dedicated service department. The business has grown sales consistently over many years and benefits from strong customer loyalty driven by product quality and reliable service. With approximately $920,000 in annual SDE on a $4.5 million asking price, the business offers an attractive earnings multiple for a buyer in the equipment or powersports retail sector.

Manager in PlaceGrowth Trajectory

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Frequently Asked Questions

How many retail & e-commerce businesses are for sale in Wisconsin?
Searcher OS currently tracks 39 businesses for sale in Wisconsin, aggregated daily from broker websites and the major marketplaces. 2 of them were listed in the last 7 days. Every listing is de-identified — you see the financials and metro area first, and unlock full details free.
How much does a retail & e-commerce business cost in Wisconsin?
The median asking price of current listings is $975,000, and average seller's discretionary earnings run around $193,000. Most small businesses trade at a multiple of cash flow, so compare the asking price against earnings rather than revenue.
What multiple of earnings do retail & e-commerce businesses in Wisconsin list for?
Across the 31 retail & e-commerce businesses currently browsable in Wisconsin, the median asking price is $975K and the median seller's discretionary earnings (SDE) is $138K. The median asking price works out to 5.4x SDE. Multiples vary with size, growth, and owner dependence, so treat this as a benchmark rather than a rule.
Can I buy a Wisconsin retail & e-commerce business with an SBA loan?
Usually, yes. Most businesses in this size range qualify for SBA 7(a) acquisition financing, which typically covers up to 90% of the purchase price on a 10-year term, leaving a 10–15% down payment. Lenders look for steady cash flow that covers the loan payments with room to spare (debt service coverage), so listings with documented earnings are the easiest to finance.
How do I find retail & e-commerce businesses for sale in Wisconsin before they hit the big marketplaces?
Most listings appear on individual broker websites days or weeks before they reach the national marketplaces. Searcher OS scrapes those broker sites daily and matches new Wisconsin retail & e-commerce listings against your acquisition criteria, so you can be the first call instead of one of fifty.

Buying a Retail & E-commerce Business in Wisconsin

Buying a retail & e-commerce business in Wisconsin pairs a sector you can evaluate with a market you can drive to. Retail stores and online commerce Common business types include Specialty Retail, E-commerce, Franchise Retail, Convenience Stores.

When you compare retail & e-commerce listings in Wisconsin, look past the asking price: verify seller's discretionary earnings against tax returns, understand how much revenue is recurring versus project-based, and gauge how dependent the business is on the current owner. Most listings in this range qualify for SBA 7(a) financing with 10–15% down, so a deal's debt service coverage matters as much as its headline price. These guides cover the fundamentals:

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