Retail & E-commerce Businesses for Sale in Wisconsin

Browse 39 retail & e-commerce businesses currently for sale in Wisconsin with an average asking price of $1.1M. Retail stores and online commerce

Active Listings
39
Median Asking Price
$975K
Median SDE
$138K
Median Multiple
5.4x SDE
Avg Asking Price
$1.1M
Average SDE
$193K
Listed in Last 30 Days
11
Added This Week
2

Median figures are computed over the 31 listings currently browsable on this page. Averages and counts cover all 39 active listings tracked in the last 90 days.

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Retail & E-commerce Businesses for Sale in Wisconsin

Showing 1–24 of 32

3w ago

Diversified High-volume Gas Station for Sale in Wisconsin

WI
$1.8MRetail & E-commerce
Cash Flow:$12K
Multiple:150.0x
Why Buy

This Wisconsin gas station combines fuel sales with a fast-food operation and several ancillary income streams, including rent, ATM, bitcoin, and lottery revenue. Its busy-road setting and diversified sources of income offer multiple ways for an owner to manage and grow the operation.

Recurring Revenue
Aug 16

Established Branded Gas Station for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$1.6MRetail & E-commerce
Cash Flow:$120K
Multiple:13.3x
Why Buy

This branded gas station in the Milwaukee metro generates fuel volume, inside sales, and supplemental income. The absence of a supply agreement and potential to add additional services may provide flexibility for a new owner.

High CapExRegulatory Risk
Aug 16

High-volume Established Gas Station for Sale in Wisconsin

WI
$975KRetail & E-commerce
Cash Flow:$200K
Multiple:4.9x
Why Buy

This branded gas station operates at an interstate location with substantial fuel volume and meaningful inside sales. The combination of traffic-driven revenue and established retail operations offers a buyer a recognizable platform in Wisconsin.

Low Margins
Aug 16

Marine Services Company for Sale in Wisconsin

WI
$850KRetail & E-commerce
Cash Flow:$284K
Multiple:3.0x
Why Buy

This Wisconsin marine-services company combines pier and lift sales, boat sales, service, and indoor storage. Its diversified revenue model, established customer base, and reported cash flow may appeal to buyers seeking a specialized but broadly supported operation.

High Seasonality
Aug 16

Established Absentee-managed Gas Station for Sale in Wisconsin

WI
$995KRetail & E-commerce
Cash Flow:$100K
Multiple:9.9x
Why Buy

This Wisconsin gas station combines fuel sales, convenience-store revenue, and lottery income under an absentee ownership model. Reported cash flow and stated growth potential may appeal to buyers seeking a familiar retail operation with room for improvement.

Absentee OwnerRegulatory RiskLow MarginsHigh CapEx
Aug 16

Gas Station And C for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$1.1MRetail & E-commerce
Cash Flow:$110K
Multiple:10.0x
Why Buy

Established gas station and convenience store in Wisconsin with meaningful monthly fuel volume and recurring inside sales. Refurbished equipment and real estate included in the offering support operational continuity and asset-based value.

Regulatory RiskHigh CapEx
Aug 14

Marine Service Business for Sale in Wisconsin

WI
$850KRetail & E-commerce
Cash Flow:$284K
Multiple:3.0x
Why Buy

This marine service business combines boat sales, storage, rentals, repairs, and dock-related products and services to create multiple revenue streams. Its established community presence and broad offering provide a flexible platform for an owner seeking both operating income and further growth.

High Seasonality
Aug 6

Established Flexible Pet Supply Store for Sale in Wisconsin

WI
$385KRetail & E-commerce
Cash Flow:$135K
Multiple:2.8x
Why Buy

This specialty retail store serves pet owners with products for a broad range of household animals and benefits from a long-standing customer following. Limited operating hours, an experienced employee, and owner-retirement motivation provide scheduling flexibility for a new operator in Wisconsin.

Aug 5

Established Asset-rich Hardware Store for Sale in Wisconsin

WI
$1000KRetail & E-commerce
Cash Flow:$150K
Multiple:6.7x
Why Buy

This Wisconsin hardware and lumber operation is offered as a turnkey package that includes real estate, inventory, rental equipment, and yard equipment. Its combination of retail space, materials storage, and tangible assets provides a broad platform for an owner-operator or investor.

High CapEx
Aug 4

Pack And Ship Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$1.1MRetail & E-commerce
Cash Flow:$288K
Multiple:3.7x
Why Buy

This business-services retail operation generates diversified revenue from shipping, packaging, printing, mailbox rentals, notarization, and related services. A loyal repeat-customer base, established systems, and long-term lease stability create an attractive opportunity in Wisconsin.

Recurring RevenueSticky Customers
Jul 24

Pool And Spa Retailer for Sale in Wisconsin

WI
$498KRetail & E-commerce
Cash Flow:$160K
Multiple:3.1x
Why Buy

This specialty retailer and service dealership combines hot tubs, saunas, pools, and water conditioning with multiple revenue streams and contracted customers in Wisconsin. A loyal customer base, recognized product lines, recurring service potential, and reported profitability support a turnkey acquisition.

Recurring RevenueSticky Customers
Jul 24

Established Value-add Grocery Store for Sale in Wisconsin

WI
$750KRetail & E-commerce
Cash Flow:$50K
Multiple:15.0x
Why Buy

This Wisconsin grocery store combines retail sales with rental income from an on-site apartment and an existing tenant. Available kitchen space and additional revenue opportunities provide a buyer with multiple avenues to improve earnings beyond the current operating base.

Sticky CustomersGrowth Trajectory
Jul 19

Profitable Grocery Store for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$1.5MRetail & E-commerce
Cash Flow:$300K
Multiple:5.0x
Why Buy

This grocery business includes an integrated meat market, which can broaden customer appeal and revenue sources within a staple retail category. Buyers may value the essential nature of the business and the potential stability of daily consumer demand.

Sticky Customers
Jul 5

Full-service Established Car Wash for Sale in Wisconsin

WI
$875KRetail & E-commerce
Cash Flow:$160K
Multiple:5.4x
Why Buy

This business combines fuel sales with car wash services, creating multiple revenue streams from a convenience-oriented customer base. The model can appeal to buyers who want an asset-heavy operation with steady traffic potential and cross-selling opportunities.

High CapExRegulatory Risk
Jun 24

Established Retail & E Commerce for Sale in Milwaukee, WI

Milwaukee-Waukesha-West Allis, WI
$550KRetail & E-commerce
Cash Flow:$335K
Multiple:1.6x
Why Buy

Established retail & e-commerce business serving the Milwaukee-Waukesha-West Allis metro. The business generates meaningful owner earnings, supporting an acquisition in the $500K–$750K range. Exact location, full description, and seller details are available after sign-up.

Recurring RevenueSticky CustomersGrowth Trajectory
Jun 24

High-potential Gas Station for Sale in Wisconsin

WI
$3.0MRetail & E-commerce
Cash Flow:$600K
Multiple:5.0x
Why Buy

This is a multi-site gas station and convenience store package with documented fuel volume history and projected store sales that indicate meaningful operating potential. A hands-on buyer may be drawn to the asset-backed structure and the opportunity to restart and optimize operations in Wisconsin.

High CapEx
Jun 22

Well-located Sporting Goods Store for Sale in Madison, WI

Madison, WI
$1.5MRetail & E-commerce
Cash Flow:$375K
Multiple:4.0x
Why Buy

This retail business combines outdoor-oriented merchandise with a sizable commercial property footprint and strong roadside visibility. It may appeal to a buyer looking for a destination retail operation with real estate advantages and local customer traffic.

Jun 22

Profitable Ecommerce Store for Sale in Wisconsin

WI
$6KRetail & E-commerce
Cash Flow:$2K
Multiple:3.3x
Why Buy

This online retail business offers a low-overhead model with simple day-to-day operations and limited physical footprint. Its appeal lies in the small price point and the ability to serve a niche consumer market from anywhere.

High Seasonality
Jun 22

Established Ecommerce Store for Sale in Madison, WI

Madison, WI
$550KRetail & E-commerce
Cash Flow:$177K
Multiple:3.1x
Why Buy

This e-commerce business sells a broad catalog of products in a category with steady consumer demand. The online model and large assortment can appeal to buyers looking for a scalable retail operation in Wisconsin.

Recurring RevenueGrowth Trajectory
Jun 19

Turnkey Sporting Goods Store for Sale in Wisconsin

WI
$450KRetail & E-commerce
Cash Flow:$80K
Multiple:5.6x
Why Buy

This sporting goods retailer combines equipment and apparel sales with value-added services that help support repeat business. Its streamlined operations and loyal customer base may appeal to buyers seeking a specialty retail business with differentiated service.

Sticky CustomersGrowth Trajectory
Jun 10

Sporting Goods & Meat for Sale in Wisconsin

WI
$1.3MRetail & E-commerce
Cash Flow:$59K
Multiple:22.0x
Why Buy

This Wisconsin sporting goods and USDA-inspected meat processing operation offers a rare combination of retail, hunting and fishing supply, and federally inspected meat processing under one roof. The sale includes real estate, all processing equipment, smokers, and full inventory, providing a turn-key asset bundle at a modest asking price relative to replacement cost. Multiple growth avenues — expanded specialty meat products, increased slaughter capacity — offer immediate upside for a motivated operator.

Regulatory RiskHigh CapEx
May 30

Multi Department General Store for Sale in Wisconsin

WI
$775KRetail & E-commerce
Cash Flow:$100K
Multiple:7.8x
Why Buy

This multi-department retail operation serves a Wisconsin recreation market, generating revenue across hardware, sporting goods, beverages, and specialty gifts from a single location. Year-round foot traffic from permanent residents, seasonal property owners, and outdoor recreation visitors creates stable, recurring demand across seasons. A customer loyalty program, established vendor relationships, and multiple complementary profit centers under one roof provide a resilient revenue structure with meaningful upside through expanded e-commerce and tourism-focused marketing.

Sticky CustomersHigh SeasonalityRetirement SaleGrowth Trajectory
May 20

Furniture & Home Furnishings for Sale in Wisconsin

WI
$995KRetail & E-commerce
Cash Flow:$250K
Multiple:4.0x
Why Buy

This dominant furniture, decor, and interior design retailer serves northeastern Wisconsin with premium brand partnerships, an experienced team, and a well-established repeat customer base. The business holds a clear competitive leadership position in its regional market, generating consistent revenue and strong cash flow from a loyal clientele. At $995K asking price and $250K in SDE/EBITDA, the company offers a turnkey retail operation with immediate cash flow and multiple pathways for growth.

Manager in PlaceGrowth Trajectory
May 14

Specialty Food Retail Shop for Sale in Wisconsin

WI
$45KRetail & E-commerce
Cash Flow:$6K
Multiple:7.4x
Why Buy

This specialty gourmet popcorn and candy retailer in Southwest Wisconsin operates from a small Main Street storefront and supplements in-store sales with an active event channel including farmers markets, craft shows, and festivals across a tri-state regional area. The sale includes all production equipment, recipes, leasehold improvements, beginning inventory, and established event relationships, providing a complete turnkey package for a buyer entering the specialty food retail space. The low asking price makes this an accessible acquisition for a food entrepreneur or lifestyle buyer seeking a community-rooted retail concept.

Retirement SaleHigh Seasonality

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Frequently Asked Questions

How many retail & e-commerce businesses are for sale in Wisconsin?
Searcher OS currently tracks 39 businesses for sale in Wisconsin, aggregated daily from broker websites and the major marketplaces. 2 of them were listed in the last 7 days. Every listing is de-identified — you see the financials and metro area first, and unlock full details free.
How much does a retail & e-commerce business cost in Wisconsin?
The median asking price of current listings is $975,000, and average seller's discretionary earnings run around $193,000. Most small businesses trade at a multiple of cash flow, so compare the asking price against earnings rather than revenue.
What multiple of earnings do retail & e-commerce businesses in Wisconsin list for?
Across the 31 retail & e-commerce businesses currently browsable in Wisconsin, the median asking price is $975K and the median seller's discretionary earnings (SDE) is $138K. The median asking price works out to 5.4x SDE. Multiples vary with size, growth, and owner dependence, so treat this as a benchmark rather than a rule.
Can I buy a Wisconsin retail & e-commerce business with an SBA loan?
Usually, yes. Most businesses in this size range qualify for SBA 7(a) acquisition financing, which typically covers up to 90% of the purchase price on a 10-year term, leaving a 10–15% down payment. Lenders look for steady cash flow that covers the loan payments with room to spare (debt service coverage), so listings with documented earnings are the easiest to finance.
How do I find retail & e-commerce businesses for sale in Wisconsin before they hit the big marketplaces?
Most listings appear on individual broker websites days or weeks before they reach the national marketplaces. Searcher OS scrapes those broker sites daily and matches new Wisconsin retail & e-commerce listings against your acquisition criteria, so you can be the first call instead of one of fifty.

Buying a Retail & E-commerce Business in Wisconsin

Buying a retail & e-commerce business in Wisconsin pairs a sector you can evaluate with a market you can drive to. Retail stores and online commerce Common business types include Specialty Retail, E-commerce, Franchise Retail, Convenience Stores.

When you compare retail & e-commerce listings in Wisconsin, look past the asking price: verify seller's discretionary earnings against tax returns, understand how much revenue is recurring versus project-based, and gauge how dependent the business is on the current owner. Most listings in this range qualify for SBA 7(a) financing with 10–15% down, so a deal's debt service coverage matters as much as its headline price. These guides cover the fundamentals:

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