E Commerce Product Brand for Sale in Wisconsin
Why this business stands out
This direct-to-consumer e-commerce brand sells a patented athletic product through Shopify and Amazon FBA, with revenue growing consistently over the past three years. Operations are largely outsourced, with no warehouse, retail location, or full-time employees required, making this a lean and flexible acquisition. Generating approximately $138,000 in annual SDE on a $685,000 asking price, the U.S. design patent provides meaningful differentiation and a barrier to direct imitation in a competitive category.
Financing snapshot
An illustrative SBA 7(a) scenario based on the figures above. Model your own assumptions in the SBA loan calculator.
- Asking price
- $685,000
- Cash flow (SDE/EBITDA)
- $138,364
- Est. down payment (10%)
- $68,500
- Est. SBA loan (10yr @ 10.5%)
- $616,500
- Est. monthly payment
- $8,319
- Annual debt service
- $99,825
- Owner cash flow after debt
- $38,539
Illustrative only — not a financing offer. Assumes a 10% down payment and a 10-year SBA 7(a) loan at 10.5%. Actual terms vary by lender, deal structure, and buyer profile.
The DSCR shown is computed on raw cash flow — before the owner-salary, maintenance-capex, and rent adjustments SBA lenders apply when underwriting. Model the lender's view in the DSCR calculator.
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Frequently asked questions
How much does this retail & e-commerce business cost?
The asking price is $685,000. Exact terms and any seller financing are confirmed directly with the seller after you sign up.
What is the cash flow and valuation multiple?
This business reports approximately $138,364 in annual cash flow (SDE/EBITDA), implying a 5.0x multiple on the asking price.
Where is this retail & e-commerce business located?
It operates in the Wisconsin area. The exact city is shown after you create a free Searcher OS account.
Can this acquisition be financed with an SBA loan?
Many businesses in this price range qualify for SBA 7(a) financing, which can cover up to 90% of the purchase price over a 10-year term. See the financing snapshot above for an illustrative scenario.