Business Brokers in Wisconsin

We track 54 business brokers actively listing businesses in Wisconsin, accounting for 186 active listings posted in the last 90 days. The most active sectors right now are Food & Beverage, Retail & E-commerce, Construction & Trades. The directory ranks them by how many Wisconsin businesses they have actually listed recently, not by who paid for placement.

Start with the brokers at the top of this list — they are the ones moving the most deals in Wisconsin right now, so they tend to have the freshest supply. Reach out to two or three, tell them your budget and target industry, and ask what they have coming to market. Many serious buyers also monitor several Wisconsin brokers' websites directly to catch listings before they hit the national marketplaces.

Fees in Wisconsin follow the national norm: most brokers charge the seller a success fee of 8–12% of the sale price for small businesses (often around 10%), usually with a minimum fee of $10,000–$15,000. Larger deals often use a tiered "Double Lehman" structure where the percentage declines as the deal size rises. Buyers generally do not pay the broker directly.

This directory does not sell rankings. Brokers are ordered purely by recent deal activity in Wisconsin — the count of businesses they have listed in the last 90 days, pulled daily from their own sites and the major marketplaces. That surfaces who is genuinely active in your market, which is a better starting signal than advertising spend.